If Your Content Marketing is for Everybody, It's for Nobody
Quick test: Who’s the audience for your blog? How about your eNewsletter? Your podcast? If you are like most enterprises that sell multiple product lines to multiple audiences, you may have two,...
View ArticleAre You Ready For Multi-Platform Social Media Use?
Use a mix of different social media platforms with tailored messages to ensure your marketing reaches your target prospects where and when they spend their time. While you’re there, skip the promotion...
View ArticleThe 4 Questions You Must Answer When Launching a Content Project
Whether your goal is to drive more qualified leads or perhaps keep customers longer, your first step is to get focused on your core audience. Get your marketing team together (this could just be you)...
View ArticleHow SEO and Inbound Marketing Can Grow Your B2B Marketing Performance
While SEO has evolved along with the changes search engines continue to make, it’s still full of opportunities. In particular, is the practice of creating amazing content and media only to rely on paid...
View ArticleHow to Woo Your Web Visitors With Your Brand Voice
Once you understand the mistakes that make your voice drab, engaging your readers becomes easy. When you infuse your writing voice with personality, you woo your readers, win more business, and grow...
View ArticleMaster This Storytelling Technique to Create an Irresistible Content Series
The reality is — whether you sell garden hoses or reputation management services — you have to master the know-like-trust factor first. How do you accomplish this vital component of content marketing?
View ArticleThe Do's and Don'ts of Marketing Automation
Congratulations! You finally settled on a killer marketing automation platform (MAP) and can’t wait to put it to work. But before you start delivering highly targeted content to buyers — measuring...
View Article5 Tactics to Boost the Quality of Your Inbound Marketing Leads
Quality leads are much more likely to result in conversions. Here are a few ways to ensure you are attracting the highest-quality leads with your content marketing.
View ArticleAre You Producing Content Like An A-Lister?
Would you like craft content marketing like an A-lister? You spend hours and hours on your content marketing. By contrast, A-listers make content marketing look effortless. The reality is that, like...
View Article3 Steps for Getting Your Brand on the Back-to-School Shopping List
For big players and up-and-coming brands alike, it doesn’t matter how creative your advertising is. If you don’t take the time to tailor your message to the right consumer, it will get lost in the...
View ArticleThe One Marketing Opportunity Everyone Is Missing
If you’re like most marketers you’re making 1 MAJOR MISTAKE. Being so focused on getting fresh prospects you’re missing the opportunity to generate sales from the people who know you best! Some...
View ArticleThe 3 Content Marketing Projects You Need To Stop Ignoring
You try not to let anything slip through the cracks, but what started as a delay of a couple days becomes weeks (or months!). Suddenly, the project you were ignoring is having negative effects on your...
View ArticleHow to Develop Brand Voice Through Content Marketing
Many companies approach brand voice as an afterthought. Although it’s important to ensure that you’re creating great content, publishing on a regular basis, and keeping an eye on your overall content...
View ArticleContent Marketing Optimization: The Ultimate Guide
Did you realize solely focusing on optimizing the search-related elements of your content marketing may hurt your results? While search is a critical component of content optimization, it’s NOT the...
View ArticleMake Your Visual Content Stand Out With a Signature Brand Look
With the explosion of visual content in the last year, it’s getting harder than ever for brands to get noticed and persuade their target audiences to take action. One way to rise above the noise is to...
View Article5 B2B Content Marketing Rules To Break
We’ve found that a lot of companies are a little stuck between the old and new methods of content marketing. If you type “rules for good content marketing” into Google you are going to find a myriad of...
View ArticleQuality vs Quantity – The Content Marketing Struggle
It doesn’t take a genius to tell you that your content should be of a high quality. You want people to read it, share it and talk about you. So yeah, you need to produce decent content to be able to do...
View ArticleBehind the Scenes of Behavioral Advertising
Today we’re going to look at some of the little known details and services surrounding the world of behavior advertising. According to a survey by the Network Advertising Initiative, conducted with 12...
View Article50 Favorite Online-Marketing Influencers of 2014
I’m absolutely certain I’ve left some amazingly successful online marketers off this list. If I’ve forgotten you or someone you know, please leave a comment at the end of this post. The following are...
View ArticleHow to Create Engaging Content for "Boring" Industries
Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting…Since you are reading this, I will...
View ArticleContent Marketing: Original Versus Curated Content
How do you get your content to stand out enough that to attract an audience and get them to take action when it’s mixed with other more relevant information? Hence content marketing’s original versus...
View Article6 Ways to Reinvigorate Your Stale Online Content Marketing
Online content marketing is the most powerful form of marketing for companies today. But what happens when it starts to feel stale, old, and boring? Like any other form of marketing, it happens. Here...
View ArticleHow To Succeed At Content Marketing In 2015
Is your 2015 content marketing on track to succeed? Before you can answer this question, you need to know what content marketing success looks like. If you’re like most marketers, you can’t answer this...
View ArticleShould You Market to Pain or Persona?
While persona marketing has its uses, you should also carefully consider marketing to the pain points of your target audience. Basically, products and services exist to answer the needs, challenges and...
View Article5 Tips on How to Be Effective at Content Marketing
In this post, I’d like to share with you tips on how you can become more effective in your field, produce better results, earn more traffic and leads through your content pieces and retain your happy...
View ArticleHow To Use The Reverse Funnel Approach To Create Successful Content
Have you ever created a piece of content that did nothing for your site. No inbound links, no bump in conversions, and just a handful of shares (which were the ones you bought on Fiverr). Want to know...
View ArticleViral By Design: 3 Social Media Secrets
While getting your colleagues and followers to click on your content and share it is important, the key to viral social media success is getting their colleagues and followers to click on your content...
View ArticleWhy Marketing Leaders Should Embrace Story Listening Before Story Telling
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.”
View ArticleHow to Create a Content Marketing Strategy | Convince and Convert: Social...
Content marketing strategy isn’t a nice to have, it’s a requirement.Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing...
View ArticleDoes Your 2015 B2C Content Marketing Plan Include These 3 Elements?
Employing content marketing by itself is insufficient. To drive sales and profits, your content marketing plan must include these 3 critical elements.
View ArticleHow Context Influences Good Content
Major themes running through marketing and sales since 2012 has been companies are increasing spending in content marketing. Several surveys in 2014, including those from the Content Marketing...
View Article10 Customized LinkedIn Communication Tactics That Will Increase Response
LinkedIn is a great networking tool for building your business or your career. Like any tool, though, you have to learn how to use it in a way that optimizes its effectiveness. These ten tips will help...
View ArticleThe 3 Most Important Content Marketing Questions CEOs Should Ask
How can you, as CEO, make sure the right course is set and followed? Here are three preliminary questions you should ask your marketing folks to make sure that your company’s content marketing will be...
View Article2015 B2B Buyers: A Content Marketing Crash Course
Newsflash: B2B buyers are living, breathing human beings, not machines. While this may sound obvious, the reality is that many B2B marketers overlook this key fact when marketing to business buyers....
View Article7 Hot Trends Defining Your Content Strategy
A comprehensive content marketing strategy is in order if you want to be not just a successful participant, but a winner, when it comes to creating effective content that fuels your brand awareness.
View ArticleCustomer Loyalty: How to Close The Perception Gap Between Us and Them
If I were to ask a simple question–how well do you know your customers–most of you would probably say that you do. At least, that’s what most marketers like to believe. However, in reality, there’s a...
View ArticleHow To Maximize Social Sharing
Social sharing is the traffic from one or more social media networks to your website or content. Optimal social sharing results from using these 5 key social sharing powerhouses (content creators,...
View ArticleThe Ultimate Guide – The 10 Key Steps on How To Start a Blog That Makes Money
The humble blog is 20 years old and is no longer just about geeks and the web but about online publishing, content marketing and it has become a serious business and source revenue for many e-preneurs...
View ArticleB2B Marketers Turn To Event Tools To Capture Behavioral Data
While the role of digital marketing grows more prominent, in-person events continue to receive a significant portion of overall B2B marketing budgets. According to Forrester, trade shows still...
View Article2014 Content Marketing Highlights
Content Marketing World 2014 attendance. (BTW, if you missed CMW2014, get the full videos and soak up the knowledge or reserve your ticket for CMW2015.) This industry event went from useful to must...
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